About Me

Hello! My name is Yvette the owner behind Backstitch Bruja. One day I taught myself how to sew and showcased my DIY items on social media. To my surprise I received a ton of requests to start my own store. Being a Queer Latina, I wanted to make sure all my items were gender fluid and ethically made. In 2018, I launched Backstitch Bruja and have been creating a variety of items ever since. As my shop grew, I began to hire my loved ones to help me grow my business.

My family is originally from Sinaloa, Mexico and came to the US in the 1970s. My parents always motivated to go to school and follow my dreams. In 2013, I graduated from the University of California Santa Barbara with a degree in Chicano/a Studies. During this time, I worked in a lot of retail stores which unbeknownst to me helped me in all the facets of running my own business.

Today, most of my relatives including my parents are small business owners. Growing up in a home full of entrepreneurs definitely motivated me to focus on Backstitch Bruja full time. My love for Halloween and my Mexican culture really helped me stay focused on the type of merchandise I wanted to design.  I have a hand in each step of the process: from creating the designs, to selecting fabrics, hardware, size, advertising on social media, customer service emails, communicating with my manufacturers and shipping agents. All of our items are designed by me. We have curated a number of different manufacturers to ensure the best possible quality. All of our items are handmade, ethically made and cruelty free. Its a lot of labor of love but I have been blessed with a community of creeps and ghouls that motivate me to continue and grow my little shop!

I'm proud to stand up for my community, share resources and be a positive representation. I'm so grateful for all the wonderful opportunities that has come my way. I have been featured on Good Day LA, KTLA, numerous podcasts, blogs and websites. I've been able to collaborate with movie studios and attend world premieres and red carpet events. I'm thankful for all of you, thank you for your constant love and support. This has been quite a journey and I'm so happy to share my designs with all my fellow brujitas! 🎃