Hello! My name is Yvette the owner and seamstress behind Backstitch Bruja. In 2016, I started a personal Instagram @disneylandmermaid where I wanted to create a platform to showcase my vintage Chicana aesthetic. One thing led to another and companies found my page eager to collaborate. I was getting sent items in exchange for promotion and creating revenue for my posts.
Working with companies I loved was a dream but I struggled finding entire outfits to go with the items I was sent. One day I taught myself how to sew and my DIY items were a huge hit! In 2018, I launched Backstitch Bruja and have been creating a variety of handmade items ever since.
My family is originally from Sinaloa, Mexico and came to the US in the 1970s. Today, most of my relatives including my parents are small business owners. Growing up in a home full of entrepreneurs definitely motivated me to create Backstitch Bruja. Although, I didn't plan for any of this, going into business for myself was always a dream. I'm so happy everything snowballed and came into place. I'm so grateful for all the wonderful opportunities that have come my way. I'm thankful for all of you, thank you for your constant love and support. This has been quite a journey and I'm so happy to share my ideas and crafts with all of you!